Our Whole Vision
We are committed to providing a naturally healthy alternative to sugar and to help people eat better and live healthier, more fulfilling lives.
We believe that food in its purest state is the best tasting and most nutritious food available. So, we have made it our mission to produce only perfectly natural food and beverage products, from sustainable resources, nurtured with care from our farms to your table.
Whole Earth Sweetener Company understands the importance of natural and all that is good about it. We are dedicated to bringing only perfectly natural food and beverage products that will enhance quality of life, food and health.
Our Vision in Action
Our job is to grow and produce 100% naturally sweetened products.
Today, in line with this commitment, we make several natural sweeteners including: Sweet Simplicity, made from Erythritol, an all natural sugar alcohol found in fruit; and PureVia™, made from the naturally sweet herbal plant, Stevia. Native to Paraguay, Stevia has been used to make natural sweeteners for centuries in South America and Asia.
In bringing our natural sweeteners to you, we aim to…
- Select the highest quality seedlings of the varietal that can provide the highest quality extracts
- Work with local, experienced farmers around the globe to grow crops to full maturity using sustainable farming techniques
- Use unique processing techniques to control every step of plant extraction and purification, using only natural solvents, fresh well water, heat and stirring, to bring you 100% natural products
Completing our Whole Vision
We are intimately connected to the health and economy of each community we serve, and feel it is our responsibility to give back to those communities in meaningful ways.
To do this we have adopted certain guiding principles on which we hold fast. One is a commitment to help people improve their quality of life, naturally. That is why we are dedicated to:
- Working and learning together with local farmers from around the globe to breed, plant and harvest natural sweetener crops, using sustainable farming practices
- Developing and supporting agricultural programs where we grow natural sweetener crops
- Working with local communities in which we operate to understand how we can increase productivity through technology and better practices
By staying true to this commitment, we know that, together with our partners, we can bring the goodness of natural sweeteners to people all around the world.
Today, we purchase our natural ingredients from select suppliers, and we also grow and process our own stevia in Paraguay. We are working with our local partner, Imperio Guarani, S.A. to develop a network of small farmers who use simple and sustainable farming techniques to grow stevia for us. Together, we are working to provide improved varieties of stevia seedlings, natural fertilizers and better agricultural methods. We will continue to work with all our partners to improve agricultural methods and stevia processing techniques. It's good for us, our employees, the farmers and the earth.