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Frequently Asked Questions

Who is Whole Earth Sweetener Company?

Whole Earth Sweetener Company grows and produces all-natural sweeteners and sweetened food and beverage products. We are committed to providing natural and flavorful alternatives to sugar and to help people eat better and live healthier, more fulfilling lives.

We are based in Chicago, Ill. Today we manufacture Pure Via, an all-natural zero-calorie sweetener made from the naturally sweet herbal plant, Stevia.

Where can I find products from Whole Earth Sweetener Company?

Pure Via will be available in major retailers in the fall of 2008.

Today, you can purchase Pure Via in national grocery, drug, and mass merchandise stores. You can also find Pure Via in select wholesale club stores across the country. Please visit www.PureVia.com for store locations.

Why was Whole Earth Sweetener Company formed?

Whole Earth Sweetener Company was formed to bring the world 100% natural sweeteners and a new generation of sweetened food and beverage products. We believe in a clear vision of people everywhere enjoying a natural, wholesome quality of life. Furthermore, we recognize that the ecological cycle joins the food chain, people and the earth: each is reliant upon the other through a simple and natural connection. This fuels a passion for our work and guides how we conduct our business.

What is Whole Earth Sweetener Company’s mission?

We are committed to providing natural and flavorful alternatives to sugar and to contribute to people living healthier, more fulfilling lives. We believe that food in its purest state is the best tasting and most nutritious food available. So we have made it our mission to produce only perfectly natural food and beverage products. Whole Earth Sweetener Company understands the importance of natural and all that is good about it. We are dedicated to developing only perfectly natural food and beverage products that will enhance quality of life, food and health.

How does Whole Earth Sweetener Company support sustainable business practices?

We have made it our mission to produce only perfectly natural food and beverage products, from sustainable resources, nurtured with care from our farms to your table. We actively support and are involved in simple and sustainable farming—the best method for promoting agriculture and protecting the environment and our farm workers.

What is Pure Via™?

From the Whole Earth Sweetener Company comes Pure Via, the all-natural, zero-calorie sweetener that tastes great.

Starting with naturally sweet stevia leaves, we begin a revolution in sweetness. After the dried stevia leaves have been milled, we use a freshwater brewing method to unlock the natural sweeteners, including the best tasting extract of the plant – Reb A. After it’s purified, we blend Reb A with all-natural flavors and other natural ingredients to give Pure Via™ a rounded sweet taste and then follow our own recipe to offer you the authentic granular texture of sugar… only sweeter.

The result is Pure Via™—the perfectly natural and naturally pure way for you to enjoy the ultimate sweet experience without all the calories.

To learn more about Stevia and how Pure Via is made, please visit us at www.PureVia.com.

What is stevia?

Stevia Rebaudiana Bertoni (commonly called stevia) is a member of the Chrysanthemum plant family widely grown for its sweet leaves and nutritional benefits. Stevia is a natural herbal sweetener with no calories or carbohydrates. Native to Paraguay, Stevia has been used to make natural sweeteners for centuries in South America.

What is the relationship between Whole Earth Sweetener Company and Merisant?

Whole Earth Sweetener Company is a wholly-owned subsidiary of Merisant that focuses solely on natural products. It is committed to providing natural and flavorful alternatives to sugar and to contribute to people living healthier, more fulfilling lives. Merisant is the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners with sales in over 90 countries.

Feel free to indulge in something decadent.

Bringing you 100% natural sweeteners with zero calories. A healthy alternative to sugar.