http://www.wholeearthsweetener.com/ At the Whole Earth Sweetener Company we believe in a clear vision of people everywhere enjoying a natural, wholesome quality of life. en-us http://www.wholeearthsweetener.com/News/Press/080723.aspx PURCHASE, N.Y. and CHICAGO, July 31st, 2008 – Most people can only dream of drinks and foods that are naturally sweetened, contain zero calories and also taste great, but today PepsiCo and Whole Earth Sweetener Company are making that vision a reality. http://www.wholeearthsweetener.com/News/Press/0710xxSweet.aspx Ideal for those watching their weight or looking for a natural alternative to sugar without all the calories, Sweet Simplicity® sweetener lets consumers indulge their sweet tooth without compromising on taste. http://www.wholeearthsweetener.com/News/Press/060622Sweet.aspx Americans are constantly looking for ways to indulge their sweet tooth without having to worry about calories. New Sweet Simplicity™ sweetener, a zero-calorie, all-natural sweetener, is the perfect solution for health-conscious consumers who want a natural alternative to zero-calorie sweeteners available on the market today.