Whole Earth Sweetner Co.

News & Media Center

Welcome to the Whole Earth Sweetener News and Media Center. Here you'll find our latest announcements and press releases covering both product and health related topics.

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• October 29, 2009 : New Pure Via™ Television Campaign Boasts Natural Sweetener is Perfectly Crafted for Coffee Find out more here

  TV Ad for New All Natural, Zero Calorie Sweetener Made from the Stevia Plant Amplify Print Campaign

• September 11, 2009 : Whole Earth Sweetener Company to Launch Pure Via™ in France Find out more here

  France’s Approval of Rebaudioside A Grants Introduction of All Natural, Zero Calorie Pure Via™

• December 17, 2008 : U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A Find out more here

  All-Natural Zero-Calorie Pure Via™ Tabletop Sweetener Begins Shipping to Retailers; Pure Via™ Makes its U.S. Debut in Zero-Calorie SoBe Lifewater®, and Trop50, a New Light Orange Juice Product from Tropicana in First Quarter 2009

• July 23, 2008 : Pepsico and Whole Earth Sweetener Company introduce all natural, zero calorie sweetener Pure Via™ Find out more here

  'SoBe Life' Is World's First Beverage to Use Perfectly Natural, Naturally Sweet Pure Via™ from Stevia Plant

• October 2007 : Sweet Simplicity® Sweetener Offers All-natural, Guilt-free Indulgence In New Bulk Canister Find out more here

  Ideal for those watching their weight or looking for a natural alternative to sugar without all the calories, Sweet Simplicity® sweetener lets consumers indulge their sweet tooth without compromising on taste.

• June 22, 2006 : New Sweet Simplicity™ Sweetener Offers An All-natural, Guilt-free Way To Treat Your Taste Buds Find out more here

  Americans are constantly looking for ways to indulge their sweet tooth without having to worry about calories. New Sweet Simplicity™ sweetener, a zero-calorie, all-natural sweetener, is the perfect solution for health-conscious consumers who want a natural alternative to zero-calorie sweeteners available on the market today.